Basic Sign Definitions and Frequently Asked Questions
Economic Value of a Sign
Signs act as “silent salespersons”—branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses—directly and indirectly—is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Get the study here.
What is a Blade Sign?
A blade sign is a type of projecting sign mounted on a building facade or storefront pole or attached to a surface perpendicular to the sign’s surface and to the normal flow of traffic.
What is a Sign Band
Sign band is often used in buildings in which there are multiple tenants, such as a shopping center. The sign band runs above the tenants’ entrances and accommodates various signage for each tenant.
What is a Monument Sign?
Monument signs are often lower in height than many signs and may be required by local ordinances or, in the case of business developments, by the landlord.
5 Factors of Sign Visibility
Many factors impact the effectiveness of an individual sign. 5 of the most important:
size sign angle, location, luminance, contrast. Cooper Sign Co. can help you determine the best solution for your business or organization.
What is a Cabinet Sign
Cabinet Sign: A sign structure comprised of a frame and face or faces. Though a cabinet sign may include electrical components or support structure, the cabinet sign refers only to the frame and face.
What is a Channel Letter Sign?
Channel Letter: A three-dimensional letter that may include a light source.
Top Attributes of Retail Signs
Enjoyable to View
What Makes a Sign Effective?
Successful signage involves more than just creating an attractive arrangement of logos and slogans. It is a blending of complex elements such as materials, lighting elements, placement, typography and size of the sign elements. In addition, it’s an understanding of location, marketplace and demographics. Complicating this task is the fact that your potential customer is usually moving and the sign must be seen, read and understood in an instant.
Regulatory and Code Compliant Signs
Regulatory signs reinforce a rule, ordinance or law. A stop sign, for instance, is a type of regulatory sign. While most businesses don’t install stop signs, they do have a need for signs that help keep customers safe by, say, clearly marking an exit. Signs also may be needed to keep a business compliant with the Americans with Disabilities Act.
Americans With Disabilities Act - ADA Signs
Americans with Disabilities Act, which requires clearly marked handicapped entrances and Braille on certain types of signage. The ADA also has requirements for how large the signs must be. It’s best to work with a professional to ensure that signage meets this requirement.
What is a Facia Sign?
Fascia Sign: A sign installed on a building’s fascia, the vertical surface that runs from the grade to the roofline and horizontally the width of the building.
What is a Post and Panel Sign?
Post and Panel Sign: A sign which uses one or more visible posts and is unlighted.
Best Practice For Sign Placement
If a sign is mounted on the front of the building parallel to the roadway, research shows it needs to be at least 70% larger than the sign mounted perpendicular to the roadway, or it cannot be read in time.
For example, if the speed of traffic in front of the site is 30 mph, and the street has two lanes in each direction so that a lane change is needed, your customers will need to be able to see and read your sign from 410 feet away.
An effectively lit sign allows it to be visible and readable day and night, in all kinds of weather. When a sign is illuminated, drivers can read it more quickly. Another benefit of an illuminated sign is that 24-hours a day it is advertising your business. Even when your business is closed – your business is being seen by potential customers.
Your sign’s illumination can also impact the colors you chose. When you select the color scheme for your business, you should consider your sign’s illumination options at the same time. Some businesses want their sign’s colors to match their print and other media advertising exactly. Some forms of illumination are much better than others at accurately displaying color. If accurate portrayal of your business’s colors is important, you should choose an illumination source with a high Color Rendering Index (CRI) rating.
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