Signs act as “silent salespersons”—branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses—directly and indirectly—is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Get the study here. 

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Brown and Company CPA

A blade sign is a type of projecting sign mounted on a building facade or storefront pole or attached to a surface perpendicular to the sign’s surface and to the normal flow of traffic.

Amherst Therapy

Sign band is often used in buildings in which there are multiple tenants, such as a shopping center. The sign band runs above the tenants’ entrances and accommodates various signage for each tenant.

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Whiteman and Manente Orthodontics

Monument signs are often lower in height than many signs and may be required by local ordinances or, in the case of business developments, by the landlord.

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Mr. Ventry’s Pizza

Many factors impact the effectiveness of an individual sign. 5 of the most important:

size sign angle, location, luminance, contrast. Cooper Sign Co. can help you determine the best solution for your business or organization. 

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GAteway Center

Cabinet Sign: A sign structure comprised of a frame and face or faces. Though a cabinet sign may include electrical components or support structure, the cabinet sign refers only to the frame and face.

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Tim Hortons

Channel Letter: A three-dimensional letter that may include a light source.

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Legibility
Enjoyable to View
Informational
Quality
Appropriately Scaled
Uniqueness

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Temple Beth Am

Successful signage involves more than just creating an attractive arrangement of logos and slogans. It is a blending of complex elements such as materials, lighting elements, placement, typography and size of the sign elements. In addition, it’s an understanding of location, marketplace and demographics. Complicating this task is the fact that your potential customer is usually moving and the sign must be seen, read and understood in an instant.

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Stairway Sign For Code Compliance

Regulatory signs reinforce a rule, ordinance or law. A stop sign, for instance, is a type of regulatory sign. While most businesses don’t install stop signs, they do have a need for signs that help keep customers safe by, say, clearly marking an exit. Signs also may be needed to keep a business compliant with the Americans with Disabilities Act.

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Buffalo Bills New Era Stadium

Americans with Disabilities Act, which requires clearly marked handicapped entrances and Braille on certain types of signage. The ADA also has requirements for how large the signs must be. It’s best to work with a professional to ensure that signage meets this requirement.

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Ellicott Animal Hospital

Fascia Sign: A sign installed on a building’s fascia, the vertical surface that runs from the grade to the roofline and horizontally the width of the building.

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Niagara Crossing

Post and Panel Sign: A sign which uses one or more visible posts and is unlighted.

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If a sign is mounted on the front of the building parallel to the roadway, research shows it needs to be at least 70% larger than the sign mounted perpendicular to the roadway, or it cannot be read in time. 

For example, if the speed of traffic in front of the site is 30 mph, and the street has two lanes in each direction so that a lane change is needed, your customers will need to be able to see and read your sign from 410 feet away.

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An effectively lit sign allows it to be visible and readable day and night, in all kinds of weather. When a sign is illuminated, drivers can read it more quickly. Another benefit of an illuminated sign is that 24-hours a day it is advertising your business. Even when your business is closed – your business is being seen by potential customers.

Your sign’s illumination can also impact the colors you chose.  When you select the color scheme for your business, you should consider your sign’s illumination options at the same time. Some businesses want their sign’s colors to match their print and other media advertising exactly. Some forms of illumination are much better than others at accurately displaying color. If accurate portrayal of your business’s colors is important, you should choose an illumination source with a high Color Rendering Index (CRI) rating.

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