The Digital Advantage: Adapting to the New Norm in Signage

Staying in business for over 90 years requires not only providing excellent products and services, but also recognizing & adapting to changes occurring within an industry.  Cooper Sign Company has always been at the forefront of innovation in signage, especially when it comes to Electronic Message Centers.  We have been a distributor for Watchfire Signs (which provide quality, Made-in-America signs) since way back when they were first introduced as basic Time & Temperature units.  Here is a great article on the changing landscape in the sign industry, and how sign companies can adapt to this shift:

Is There s Future For Traditional Sign Shops in the Face of Digital Signage?


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A Sign of Progress in Downtown Buffalo

Lippes Mathias-2

Cooper Sign Company is proud to have helped Lippes Mathias Wexler Friedman LLP light up the night in Buffalo’s skyline!  The impressive new LED-illuminated sign, which adorns the top of  the North side of 50 Fountain Plaza, boasts a 9-foot diameter circular logo, and 5 foot tall letters.  After 94 years in business, Cooper Sign Company is still helping to shape the landscape of Western New York!

For a few more articles on the new sign, follow the links below:

A Brief Buffalo News Article

Buffalo Rising Article:

Sign of the Times: Lippes Mathias Grabs Skyline Signage



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Municipal Lunch & Learn at Cooper Sign Company on 4-12-2016


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Sign Spotlight February 2016: Renovations at the Ralph

Are you ready for some Football?!  Everyone here at Cooper Signs is!  As we look forward to Super Bowl 50, we are also looking back to the summer of 2014 when the Cooper Sign Team was hard at work finishing up renovations throughout Ralph Wilson Stadium in Orchard Park, NY.

This project was a huge undertaking that involved re-signing the whole stadium, through many different types of mediums.  From custom fabricated ADA signs, to over-sized custom fabricated & printed aluminum signs, we were able to provide Ralph Wilson Stadium with the solutions that were needed to give the stadium a brand new, updated look.

Not only did we provide signage throughout the facility, but we also handled the installation.  Cooper Signs can be a one-stop-shop for all of your sign manufacturing and installation needs.

Check out the gallery below, and whether you are visiting the stadium next season, or watching the game from your living room, be sure to be on the lookout for signs provided by Cooper Sign Company!


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Happy Holidays from Cooper Signs & Old Glory Flag!


Happy Holidays from our family to yours!  

Cooper Signs & Old Glory Flag will be open on Christmas Eve from 8:30am to 5:00pm, and will be closed on Christmas Day & New Year’s Day.

Cheers to 2016!

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Sign Spotlight December 2015: Fashion Outlets of Niagara Falls


With the holiday shopping season in full swing, everyone is looking for the perfect gifts for their friends & family. If you happen to visit the Fashion Outlets of Niagara Falls, located in Niagara County, NY, then you will see some of the signs fabricated & installed by Cooper Sign Company throughout the inside & outside of the mall.  From illuminated letters & blade signs, to vinyl decals & wall graphics, we have done it all in the Fashion Outlet Mall!

We were thrilled to be a part of the addition to the mall which took place last year, and since then we have installed numerous illuminated & non-illuminated storefront signs throughout the original side & the new addition.  Not only do we install storefront signs provided by National & International brands, we also fabricate various store signs as well, such as the illuminated interior & exterior signs for Sax Off Fifth.

We are sure that you will recognize some of the signs that we have fabricated & installed at the Fashion Outlet Mall, and be sure to call Cooper Signs if you need a storefront sign fabricated & installed for your business in the Western New York area!

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Veteran’s Day 2015 – Carl Cooper, founder of Cooper Sign Company & the Ground Observer Corps: Veterans from Our Homefront


Download the GOC Pamphlet

Click the Pic to download a complete copy of this vintage pamphlet & enjoy a blast from the past!

Some of us remember growing up during the cold war where part of our instruction in elementary school was being taught what to do during an atomic attack. Using a small school desk to shield against an atomic bomb never seemed to make much sense but we were instructed to get under our desks.

An organized office of civil defense by federal and state governments in the United States goes back as far as World War I when European nations were attacked from the air. Although the United States had always been thought to be safe from attacks from the air, World War II brought the reality that citizens needed to be prepared if such an attack happened.

Today the Office of Civil Defense has been replaced by the Department of Homeland Security, run and staffed by paid professionals. In the 1950’s the idea was for community volunteers to staff the programs and not only to watch for enemy aircraft but to prepare the population in what to do if an attack were to take place. In 1941 the Civil Air Patrol (CAP) was established as a group of volunteer pilots who would scan the skies as they flew looking for possible enemy aircraft.  Also volunteer spotters were trained to look for enemy aircraft while sitting in posts on top of public buildings. The idea was to staff the posts with volunteers for 24 hours a day which was quite a task in northern climates.  Volunteers were acknowledged by the USAF for their dedication with some serving thousands of hours manning the posts.  Finding volunteers was a difficult mission for sure.

GOC PostIn addition to running a small sign shop in Niagara Falls, on September 11, 1952 Carl J. Cooper was appointed as supervisor of the aircraft spotters in the Niagara Falls, NY unit of the Aircraft Warning Service, Ground Observer Corps part of the USAF Continental Air Command. His job as a volunteer was to recruit and train fellow citizens to identify and determine the altitude and distance of Soviet Union aircraft coming over Canada into the United States. The first post was on top of which was at the time Gaskill Middle School on Hyde Park Blvd.  In 1955 this group of volunteers built its newest observation deck on top of Niagara Falls City Hall. A full page ad in the Niagara Falls Gazette, August 5, 1955 proclaimed “Be a Paul Revere” join the Ground Observer Corps and invited the public to an open house on top of city hall.

paul revere 1

On November 20, 1958 Carl Cooper received a letter from the White House and President Dwight Eisenhower stating “Our country is indebted to you for your steadfast, unselfish and willing service in a cause of vital importance to our air defense”.  Volunteers had been replaced by powerful radars capable of identifying enemy aircraft well before they reached our borders. On January 1, 1959 Carl Cooper was named an Honorary Life Member of the United States Air Force Air Defense Team.

Below are additional pictures from Carl’s time in the GOC, and CLICK HERE to download the official manual from the 1950s on what citizens of the Niagara Frontier should do in the event of an Atomic Attack 

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Sign Spotlight October 2015: Tribute Garden Plaques


Photo By Joy Kuebler Landscape Architect, PC


In addition to being Breast Cancer Awareness month, October has also been designated as Domestic Violence Awareness month.  As a Woman-Owned Business, Cooper Signs is honored to have been able to provide the cast aluminum dedication plaques for the newly opened Erie County Tribute Garden in Tonawanda, New York.  The Tribute Garden honors the lives of those who have been affected by domestic violence.

Cooper Sign Company worked with Wayside Nursery to provide the plaques for the Garden.  They are cast aluminum, have a vibrant blue painted background with a brushed silver finish text, and are installed prominently on the stone wall.

The Tribute Garden is a beautiful place, with a beautiful & poignant message: to “serve as an important reminder that domestic violence exists and that the lives that have been devastated by domestic violence should be remembered with dignity, love and respect.”

For more information on the Tribute Garden, you can visit their website at, or visit the Garden at Isle View Park in Tonawanda, New York.

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It’s National Elephant Appreciation Day!

National Elephant Appreciation Day is celebrated every year on September 22.  One would think it to be unusual to celebrate National Elephant Appreciation Day in a place like Western New York with the exception that Pine Avenue is home to an iconic pink elephant sign installed 60 years ago.

The year was 1955 and Wayne Cooper, owner of Cooper Sign Company in Niagara Falls was asked by the owner of Jack’s Used Cars to come up with something unusual that would attract attention to potential customers passing his business in Niagara Falls.  Mr. Cooper, now 90 years old, and at the time living in the Town of Niagara went home and found his daughter, Barbara, coloring an elephant pink in her coloring book.  The idea stuck in his mind of a pink elephant balancing a carousel on its head.  “It took a month to weld the elephant sign in our shop on Military Road”, said Cooper.  Why an elephant?  “It was mainly to attract attention to his business.”  I was looking for a round object for the top and all I could come up with was an old bowling ball so I drilled a whole in it and stuck it on top”, Cooper said.

Jennifer Cooper, the third generation owner and president of the family business, Cooper Sign Company Inc. said, “Signs can make or break a business and having something that attracts attention is important”.  The business most known for that location over the years at 2626 Pine Avenue was Honey’s Pizza, which is no longer there.  Sixty years later, the elephant sign with the carousel on its head and an old bowling ball on the top still stands and is featured on the website highlighting vintage signs across the United States.

Check out the gallery below to see some images from the iconic sign’s history!




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Sign Spotlight September 2015: Cuba-Rushford Schools

Before and After the Update to Cuba-Rushford's Elementary sign

Before and After the Update to Cuba-Rushford’s Elementary sign

It is back to school for students at Cuba-Rushford Central School in Alleghany County, New York!  Cooper Sign Company designed, fabricated and installed elements to the existing structures and electronic message centers on the both the Elementary & Middle High school campuses.  The signs are fabricated from aluminum, identify the school names, and include bottom skirts and custom cabinet toppers.  Cooper Sign Company works with clients to create a completely new sign, or use existing sign structures to create an entirely new look.

Check out some of the before and after images in the gallery below to see what a difference the update has made to this sign!





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